CNET is running an article today that gives a general overview of the current ITV market and a few examples of products coming down the pipeline in the next year which aim to shift the transmission of TV programming from cable providers to internet content aggreggators. Thus far, TV content destinations like MTV's Overload and Comedy Central's forthcoming Motherload are offering seperate content and clips of their TV brands, respectively. Rather than create avenues which will compete with their cable offerings by offering extensive VOD libraries, programming outlets are instead creating extensions of their networks with supplemental services.

Read the article.