Danny Sullivan over at Search Engine Watch broke news earlier this week about Google's new, unbranded portal, SearchMash. The company stripped the site of any Google branding to gain a more objective view of how people take to new features that may or may not end up in a formal Google search engine in the future. Instead of having to click through endless search pages, SearchMash lets you keep adding hits in groups of 10 to the same page. Another feature lets users prioritize hits on their own, a way to organize them for a more linear Web searching experience. Sullivan has a terrific analysis, worth reading.

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