I was musing about how charities could function on the internet based on a Web 2.0 ideology and came up with a method which I think is sound. I wrote up a proposal, feel free to send me feedback.

$5 x 20 Million People = One Magnificent Goal. By
partnering with major franchise targets like Walmart, McDonalds, &
Amoco, philanthropy can be reborn for an internet society with
�€"win-win-win�€ results for grassroots donators, benevolent
corporations, and most importantly, those in dire need.

Through the Charity2.Org web portal, flat one-time donations of $5 are rewarded with $5 in printable gift certificates by companies that have a nationwide storefront presence. After one year, one great cause would be the recipient of a fantastic sum of money bound to be the impetus of measurable results. Legions
of people, many who may have never given to a charity before, would
become contributors in an oceanic movement �€" and break even in the
process. And enterprising corporations would guarantee business, goodwill recognition, and free publicity.

The process would take no more than 2 minutes. Type Charity2.Org into any web browser address. On
a dial-up friendly page that features a short mission statement, a link
to learn more, and small graphics that represent corporate sponsors is
a form where you�€™d input your credit card information. Click submit, confirm, and you�€™re immediately brought to a second page with five $1 gift certificates. Print and you�€™re done.

�€"Many hands make light work.�€ �€" John Heywood (1546)