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Early Adaptor Demographics

Filed in archive Consumer Electronics , Demographics by on October 17, 2005

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Despite the stereotype that early adopters of technology trends are primarily young urban dwellers, a new study concludes that the demographics comprising the quick to adopt gadget crowd transcends income levels, population density, or geographic location. I found one of the more surprising conclusions of this study to be that many of the countieslinks with the highest percentages of early technology adoption are in Utah and Colorado. A definitive assessment by USA Today, who conducted the study, is that those who regard digital advances as a lifestyle movement (ie, younger people) are more likely to spend a larger portion of their total income on technology based products and services.

Read the article, which provides an explanation of consumers as purchases of technology by dividing them up into five groups, The Enthusiast, The Visionary, The Pragmatist, The Conservative, and The Laggard.


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